Brat Summer is out, and for us, this year was all about STARRY summer.

Nothing screams ‘perfect summer's day’ more than an ice-cold, refreshing lemon lime flavored soda. And STARRY Hits Different. 

STARRY is PepsiCo’s newest, crisp lemon lime flavored soda – think of it as the soda with “Good Vibes and Great Taste.” 

As STARRY is still the new kid on the block, we’ve partnered up with PepsiCo to spread the word about the sparkling soda amongst a US Gen Z audience on TikTok. Keeping good vibes at the core, we’re giving influencers free rein to showcase STARRY in a way that works for them and their audiences – giving them the freedom to do what they do best!

Influencer Marketing is the perfect channel for food and beverage brands because partnering with a diverse group of, relatable, everyday individuals allows them to showcase how their products seamlessly fit into various lifestyles and daily routines. 

Keeping it sweet with influencers on TikTok 

Our influencer partners have embraced the freedom of the “STARRY Hits Different” campaign by producing everything from comedic STARRY skits, arts and crafts inspired by STARRY, and of course, sharing how sipping on STARRY has become a part of their everyday lives. 

A popular theme amongst our STARRY partners this summer has been mocktail and cocktail making, as nothing complements the sunshine better than adding some pizazz to your beverage.

Asia Yarbrough is keeping it sweet and fruity with the addition of fresh strawberries to her ‘STARRY Strawberry Refresher’. Asia is best known for sharing foodie content on her TikTok profile, so her audience are enthusiastic about Asia sharing a new drink to try!

Edem Matthews is on the mocktail hype too, and in just 15 seconds, was able to share his tasty STARRY recipe featuring blueberries and mint. This is the perfect example that you can introduce consumers to a brand, and show how it can be enjoyed without high production and lengthy scripts.

The influencers have seamlessly woven STARRY into their content this summer, capturing the essence of the season. Collaborating with influencers year-round means that food and beverage brands can take advantage of seasonal moments, holidays, and trends, allowing them to continuously demonstrate their brand’s versatility in a current way. 

Want to learn more about how an always-on influencer strategy can enhance brand awareness and engagement all year round? Reach out to us at hello@digitalvoices.com to divulge in our expertise.