A recent report from Insider Intelligence stated that Investments in Influencer Marketing are rising quicker than Traditional Ad spend.

In the ever-evolving marketing landscape, we're often bombarded with grand promises from social platforms and media giants regarding their creator strategies. They talk the talk, but do they truly understand the full extent of creators' influence beyond the conventional sponsored social posts?

The ripple effect of Hollywood strikes

Enter the unexpected twist to the tale, in the form of the Hollywood strikes. Considered to be the biggest disruption to Hollywood since the pandemic, this is the first time that actors and writers have walked out simultaneously – mainly over concerns about the residuals (financial compensations) from streaming networks – since 1960.

These strikes, intended to create change within the industry, seem to have generated an outcome that strays away from the initial objectives. However, it's influencers who are currently reaping the benefits. But why?

The rise of influencers as an advertising service

Influencers have found themselves in a unique position, offering an advertising service that Hollywood, with all its glitz and glamour, currently cannot fulfill. Their authentic, relatable content has the power to engage and influence audiences in ways that traditional media struggles to achieve, especially now with the Hollywood strikes in full swing.

Despite this being a testing time for Hollywood writers, producers, and actors, the positive is that creators' are increasingly getting the recognition they deserve. Creators are digital pioneers, and their impact goes beyond just brand sponsorships; it extends to shaping the narratives that captivate modern-day audiences and consumers.

Mega influencer or brand ambassador? 

Traditionally, the role of brand ambassador was reserved for Hollywood's A-list celebrities. However, as we navigate through this transformative phase, the lines between mega influencers and brand ambassadors have become increasingly blurred. This begs the question: Are we witnessing the beginning of a new normal, where creators hold more influence than even the biggest Hollywood stars?

It’s becoming clearer and clearer that the marketing landscape is undergoing a transformation. Creators are no longer just the ‘bit on the side’, they’re the real deal, and they’re at the forefront of brand narratives.

At Digital Voices, we believe that creators hold the keys to unlocking untapped potential in the ever-evolving world of marketing. If this exciting update has piqued your interest, and you want to dive deeper into the world of Influencer Marketing, reach out to us at hello@digitalvoices.com and we can help you find the missing piece to your puzzle.