If you're eager to revitalize your social media feeds in 2024, or scouting out emerging creators to collaborate with in your upcoming campaigns, look no further! We've created a list of rising stars in the influencer space that you need to have on your radar in the new year and beyond…
If wholesome, aesthetic, couple content is your vibe, then ‘Making the Manor’ aka Faith and Dej need to be on your radar. Fashion and style is at the core of their content, and on their feed you can see a combination of solo posts, duo posts, and beautiful shots from their travels and home interior inspo.
Faith and Dej are unique in the way that Pinterest is a huge platform focus for them, which is a very strong platform choice for style content that will remain evergreen. They also use Instagram Stories to showcase their day to day activities in real time.
Vertical: Home, lifestyle travel
Platforms: Instagram, Pinterest
Moyo, a comedy and lifestyle creator, shares humorous 'storytimes' on TikTok about real-life situations and trending topics. The majority of Moyo’s following is on TikTok where he has 2.9m followers, but he also produces long-form content like the ‘Song Association Challenge’ and ‘Say it or Shot it’.
Moyo’s popularity in the UK creator space has grown significantly in 2023, and he’s secured partnerships with the likes of Sky, Footlocker, and Jack Wills. He’s definitely a creator to watch in 2024!
Vertical: Lifestyle, comedy, travel
Platforms: Instagram, YouTube, TikTok
Ciáran is a former editor, and is now a full-time YouTuber, creating content with a self-deprecating humor twist, often featuring trending challenges. He often taps into the popularity of larger creators in his videos, having collaborated with online personalities such as WillNE and Bambino Becky.
If you enjoy the vibes of WillNE, ChrisMD, Sidemen, or Max Fosh, Ciáran produces content in a similar style, focussing on showcasing his witty, sarcastic personality to engage a loyal following.
Vertical: Challenges, comedy, trends
Platforms: TikTok, Instagram, YouTube
Describing herself as an "undercover geek," Elz breaks the typical gaming stereotypes by embracing her passions online. Known as "the Witch," her content mirrors her commitment to being unapologetically herself, tuning into her humor and openness. You can also find sports focussed content on Elz channels, specifically football-related.
Elz often collaborates with notable figures like Aitch, Headie One, and Big Zuu, and she’s also had the opportunity to host the famous Sidemen charity football match two years in a row.
Vertical: Gaming, sport, vlogs
Platforms: Instagram, YouTube, Twitch
Michele is a true rising star in the influencer space and is becoming more and more well-known for her beauty, fashion, and lifestyle content across Instagram, TikTok, and YouTube. Having previously had acne, Michele’s skincare routine videos aim to empower her audience through unfiltered snaps that encourage them to embrace their natural complexion.
Since signing with talent management this year, Michele’s social presence has grown and she’s had the opportunity to work with brands such as L’Oreal and Garnier.
Vertical: Beauty, haircare, lifestyle
Platforms: Instagram, TikTok, YouTube
Maddie Borge, or better known as Macerly is like a social media sister for Gen Z. Her content spans from travel vlogs to investment tips. Over time, Macerly's content has undergone a transformation. Originating from home DIY videos, it has now blossomed to be more educational for her growing audience.
A prominent content pillar for Macerly is her renter-friendly home renovation series which thoroughly engages her followers across TikTok, Instagram, and YouTube.
You can learn more about Macerly in this episode of Creator: Behind the Influence.
Vertical: Home, fashion, finance, lifestyle
Platforms: YouTube, TikTok, Instagram
A London-based queer illustrator and content creator, Bee leverages their platform to share unique illustrations and engaging essays. With a focus on mental health, queerness, feminism, and current affairs, Bee's mission with their content creation is to make these topics more digestible for Gen Z and Millenial audiences.
Bee has also been branching out further into the get ready with me/styling content genre, encouraging their audience to embrace their true style, and sharing their band recommendations.
Vertical: Art, mental health, queer education
Platforms: Instagram, Pinterest, TikTok
Since appearing on the BBC make-up competition show ‘Glow Up’, Craig has built an online presence and loyal following thanks to his creative and intricate makeup artistry and humorous personality, breaking the stereotype that makeup is ‘just for girls’.
From casual chatty get ready with me content, to bold artistry with a story, Craig uses his Instagram and TikTok channels to showcase his talents as well as collaborating with renowned beauty brands such as NYX cosmetics, Boots UK, and Essie.
Vertical: Makeup and beauty
Platforms: Instagram, TikTok
Isla is content creator primarily on TikTok, sharing videos that highlight various aspects of her life, such as fashion, lifestyle, and cooking. She always aims to capture the most interesting moments that she believes others can relate to.
She began creating content during the 2020 pandemic, and towards the end of that year, Isla was posting regular, candid, and humorous daily vlogs, which she has continued to do whilst growing her audience. As well as TikTok and Instagram, Isla co-hosts the 'Pop Off Podcast' alongside the well-known YouTube creator, Lewys Ball, aka lookingforlewys.
Vertical: Pop culture, lifestyle, fashion
Platforms: Instagram, TikTok, Podcast
Kieran, known online as Foody Fella, is a content creator with a passion for all things culinary. He shares his foodie adventures, expertise, and culinary creations with his audience on Instagram and TikTok.
Beyond the realm of food tasting and recipe videos, Kieran's charismatic personality shines through in collaborations, trending challenges, and short-form vlog style content.
Warning: You’ll almost definitely leave Kieran’s account feeling hungry!
Vertical: Food and beverages
Platforms: Instagram, TikTok
This is only a short list of talented creators building their presence in the influencer space. For brands looking to explore fresh collaborations, working with the influencers on this list will put your brand in front of a more engaged and active audience. Keep an eye on our social channels for upcoming opportunities to connect with the industries rising stars…
If you’re interested in connecting with emerging and established influencers, send us an email at hello@digitalvoices.com to explore how creator collaborations can work for your brand.
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